Follow-upTone: friendly
Follow-up: Demo No Response in 48 Hours
Post-demo follow-up to restart conversation.
36% avg. open rate11% reply rate65 words20 sec read
Subject Line
Quick follow-up after our demo
Email Body
Hi {{first_name}},
I wanted to follow up on our demo from {{demo_date}} and see what stood out most to your team.
If helpful, I can send a tailored rollout plan based on your priorities.
If helpful, I can reduce this to a simple action plan so your team can review and approve next steps faster.
Reply with your preferred approach and I will adapt immediately.Replace all {{variables}} with your actual information before sending.
Why This Template Works
1
Adds context from prior touchpoints so recipients do not need to re-read earlier emails.
2
Introduces new value in every follow-up instead of repeating the same ask.
3
Gives a direct yes or no next step to reduce response effort.
Best Practices
- ✓Space follow-ups 3 to 5 business days apart.
- ✓Shorten each follow-up instead of making it longer.
- ✓Use one clear CTA in each message.
Frequently Asked Questions
Related Templates
Follow-up
First Follow-Up After No Reply
Quick follow-up on my note from {{day_of_week}}
View template Follow-upSecond Follow-Up With New Angle
A different angle on {{pain_point}} for {{company_name}}
View template Follow-upFollow-up: Proposal Review Reminder
Any feedback on the proposal?
View template Follow-upFollow-up: Gentle Invoice Reminder
Friendly reminder on invoice {{invoice_number}}
View template