Sales & DealsTone: persuasive
Premium Plan Upsell Email
Data-led upsell email based on current account usage signals.
33% avg. open rate12% reply rate77 words21 sec read
Subject Line
Would {{company_name}} benefit from {{premium_feature}}?
Email Body
Hi {{first_name}},
Based on recent usage, your team is a strong fit for the premium tier.
It adds {{premium_feature}} and {{second_feature}}, which should help with {{goal_area}}.
If you want, I can share the exact upgrade delta and rollout steps.
I can also package this into an executive brief so finance, legal, and operations can review from the same source of truth.
If this aligns, I will share the brief and proposed close plan with owners and dates.Replace all {{variables}} with your actual information before sending.
Why This Template Works
1
Keeps commercial details clear so buyers can decide faster.
2
Creates urgency with real dates and practical next steps.
3
Uses straightforward language that reduces negotiation friction.
Best Practices
- ✓Include scope, timeline, and pricing in a clean format.
- ✓Offer two call slots instead of open-ended asks.
- ✓Use one relevant proof point to support the offer.
Frequently Asked Questions
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