A drip campaign is a series of scheduled emails sent over time to guide recipients through a journey. Learn common drip campaign examples and best practices.
A drip campaign is an automated sequence of emails sent at predefined intervals or triggered by user actions. The goal is to guide someone through a journey, such as onboarding, education, lead nurturing, or reactivation.
Unlike one-off newsletters, drip campaigns are designed to build context over multiple steps. For example, a welcome series might introduce your product, share best practices, and then offer a trial or demo.
A strong drip campaign is segmented, relevant, and measured. Keep each email focused on one goal, avoid sending too frequently, and use engagement signals to adjust or stop sequences when recipients aren’t responding.