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HomeGlossaryMessage Preview Snippet: Why Inboxes Show Different Text

Message Preview Snippet: Why Inboxes Show Different Text

Message Preview Snippet: Why Inboxes Show Different Text glossary thumbnail

Preview snippets can come from preheaders or the first body text. Learn how different clients generate snippets and how to control them.

A message preview snippet is the text many inboxes show under the subject line. It may pull from a dedicated preheader or from the first visible text in the body.

Because clients differ, snippet control requires both a deliberate preheader and a clean opening line. Removing boilerplate at the top prevents the wrong text from showing.

Related Keywords
message preview snippetemail snippetpreview behaviorgmail snippetoutlook preview text
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