Plain text emails contain only text without HTML formatting. Learn when plain text is best and how it affects deliverability and readability.
A plain text email is a message composed entirely of text without HTML formatting, images, or styled elements. Many personal and business-to-business emails are effectively plain text because they prioritize clarity and compatibility.
Plain text can feel more personal and tends to display consistently across email clients. It also reduces the risk of broken layouts and can be easier for recipients to read quickly, especially on mobile.
For marketing campaigns, many teams send multipart emails that include both HTML and plain text versions. This improves accessibility and can reduce deliverability issues when some inboxes block images or HTML content.