What are industry average reply rates?

In B2B outreach, a 1-3% reply rate is average, while 5%+ is considered high performance.

How do I calculate "Meeting %"?

It is the percentage of total replies that end up in a scheduled sales call or demo.

Usually no, as the cost of lead gen and fulfillment might exceed the small margins on each sale.

Use your baseline campaign metrics first, then run best-case and worst-case scenarios for planning confidence.

Delivered emails give a more accurate ROI model because bounced and blocked messages cannot convert.

Analyze the revenue potential and cost-per-deal for your cold outreach campaigns.

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